In Europe, the Tobacco Products Directive (TPD) limits nicotine strength in most consumer disposable vapes to 20 mg/ml (2%). As a result, 2% nicotine has become the standard across much of the European market. For many adult smokers switching to vaping, this level provides a satisfying balance between nicotine delivery and flavour without exceeding legal limits.

Outside Europe, particularly in markets without the same restrictions, disposable vapes are commonly available in 5% (50 mg/ml) nicotine strength. These products became especially popular in North America, where many manufacturers focused on delivering stronger nicotine satisfaction in compact disposable devices. The success of these products influenced vape design worldwide, even though many versions sold in Europe are produced with lower nicotine levels to comply with local regulations.

If you are a user in Europe, do not choose the products here; instead, make sure to select products with 2% nicotine.